International travel lifestyle leader Samsonite is thrilled to announce a unique creative collaboration with the Frida Kahlo Corporation, developed through its official licensing agent, Art Ask Agency. This limited-edition collection, inspired by the vibrant world of Frida Kahlo, made its debut on April 10th, during the prestigious Salone del Mobile Milano 2025, held from April 8 to 13.
This special edition was unveiled during Milan Design Week with a limited drop at Samsonite’s boutique in Via San Pietro all’Orto 11. The launch was marked by an exclusive invitation-only cocktail event and a press preview for media professionals and industry stakeholders.
“Today we officially unveiled our Frida Kahlo x Samsonite collaboration at Salone del Mobile 2025, and we couldn’t be prouder of how it all came together!
Beautiful products. A stunning window display. And a location that’s pure magic, just 100 meters from Via Montenapoleone, the beating heart of luxury fashion in Milan.”
— Beatriz Alvarado, Head of International Affairs, Frida Kahlo Corporation
The Samsonite x Frida Kahlo collection beautifully merges functionality with artistic storytelling, offering: two different sized suitcases, in sizes 55 cm and 75 cm, and a beautiful matching backpack.
Crafted from high-performance polycarbonate and finished with saffiano-textured PU leather details, each piece exemplifies premium durability and elegance. Signature floral motifs, emblematic of Frida Kahlo’s artistry, embellish the pieces—delivering a bold yet sophisticated aesthetic that celebrates freedom, individuality, and expression.
This collaboration goes beyond design—it is a tribute to Frida Kahlo’s powerful vision: the transformation of pain into beauty and personal history into universal inspiration.
With Art Ask Agency facilitating the partnership on behalf of the Frida Kahlo Corporation, this launch exemplifies the potential of licensing collaborations that fuse heritage, art, and global brand storytelling. The collection will be available worldwide, offering a compelling opportunity to be part of a project rooted in cultural relevance and design excellence.
